A multi-day production for ABB Robotics with Global Segment Manager for Education, Christelle Keefer. I led the end-to-end process, from on-site filming at their Detroit facility to managing all videography, editing, and content approvals. The project culminated in a multi-channel campaign that I planned and executed, using UTM tracking to measure success across all digital platforms, including a website article, newsletters, and social media.
I designed, wrote, and built these newsletters using a mix of Constant Contact’s editor and custom HTML. Even with a strict brand style guide, I looked for ways to make each send feel fresh and engaging while focusing on growing subscribers and keeping readers coming back.
I built MRG Wire – Robotics Industry Insights from the ground up, designing the format, brand identity, and editorial strategy. The newsletter delivers monthly analysis for executives in robotics and automation, connecting technology trends to workforce and hiring challenges. My role covered content development, research, writing, and email marketing execution, with the goal of positioning Miller Resource Group as a trusted partner in executive recruiting while growing reach and engagement with industry leaders. (Built with custom HTML)
I wrote and produced this LinkedIn newsletter for HIRED! The Podcast and MRG Wire to highlight our on-site episode at ABB Robotics. I developed the narrative, edited the content for clarity and flow, and tied the episode themes into broader talent and workforce challenges. The goal was to drive engagement, showcase industry insights, and position our team as experts in industrial automation and executive recruiting. (Built with LinkedIn's newsletter tools)
I launched MRG Wire: Meat Industry Insights as a monthly publication tailored to executives in the meat sector. I shaped the look and voice of the newsletter, wrote and edited the content, and managed delivery through email marketing. The focus is on giving leaders clear perspective on industry trends and workforce shifts while building Miller Resource Group’s visibility and credibility across food and beverage. (Built with custom HTML)
Pre-show email sent to our Automate Show attendee list, encouraging them to meet with our team in Detroit. Targeted to contacts across automation, robotics, and industrial tech, with a focus on sparking personal conversations and face-to-face connections. (Built with custom HTML)
MRG Wire is our monthly newsletter that pairs with HIRED! The Podcast. This edition promoted our latest episode and drove readers to our website to learn more about our work and get in touch. (Built with Constant Contact’s editor)
A few examples of promotional videos I produced, shot, and edited myself. These projects show how I take an idea and turn it into something clean, engaging, and on-brand.
Some of the podcast and web series projects I’ve been part of across different organizations. I took on a mix of roles depending on the project, from production to creative direction, between 2021 and now.
A logo I designed and animated for MRG Studios, a studio owned by Miller Resource Group. Created using Adobe After Effects. (2022)
A scene from Pixar's "Wall-E," where I removed the original audio, fashioning an entirely fresh auditory experience. In this snippet, I reimagined every aspect of sound, from the music that envelops the scene to the delightful bleeps and bloops that are Wall-E's unique voice. (2019)
An excerpt from District 9, where I stripped away the original sound, crafting an entirely new auditory experience through my own meticulously crafted effects and foley recordings. This project posed a unique challenge: creating a spoken language that felt alien yet authentically conversational. (2020)